Growing People
to Grow Companies

ASNetwork provides an independent perspective for creating competitive advantage. We support startups and SMEs in clarifying business purpose, creating strategies, and in developing the leaders and culture to make it happen.



Working with Entrepreneurs is a particular passion of ours. We admire people who take full responsibility for their decisions, bring amazing ideas to life, have clear values, serve as a role model, and use their success to motivate and inspire others.



​We grow startups and SMEs by helping to shape leadership, learning, and culture to allow for innovation and entrepreneurial initiatives. We leverage growth potential through an inspiring business purpose, result-oriented leadership, agile and scalable organization structure, timely and clear communication, and individual and collective commitment and learning.


Growth induces transformation as leaders translate strategy into action. To ensure successful organizational development we support leaders in defining what needs to change and how to change by understanding the forces and interrelationships of change as well as its benefits.


Strategic growth objectives must be ambitious as well as realistic. We support startups and SMEs in defining the long term growth options that will create competitive advantage and sustain superior performance over time in a specific market or geographic segment.


'Walk the talk' starts here, as promises made must also be delivered. Execution is a core competency that needs to be mastered to achieve competitive advantage. We help build the foundation for relevant execution behaviors and discipline and ensure that these are reflected in strategy, performance goals, and culture.

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We provide support to startups and SMEs in the role of business coach, interim business manager, or board member. With a seasoned eye for pitfalls and opportunities, we show how to consistently improve business performance, create and execute strategies, implement action plans, and develop result-oriented leadership. We are also open to supporting future entrepreneurial successes through a time and/or financial investment.


Dr. Evelyn Arbenz Seidel

Dr. Evelyn Arbenz Seidel draws on a diversified background combining Organizational Development, Human Resources, and Change Management experience. She spent a number of years in line Marketing functions in leading global companies such as Procter & Gamble and Colgate-Palmolive and in HR Management at Dow Chemical Europe. Since then she has worked with diverse multinationals, SMEs, and startups in Switzerland. Her expertise lies in the alignment of the business purpose, people strategies, and culture. She has many years’ experience in identifying the behavioral competencies and skills relevant to the business purpose and in developing and implementing the requisite growth or change processes.


She holds a Ph.D. from the University of Lausanne in the field of transformational leadership and innovation and is fluent in English, German, and French.

Alex E. Seidel

Alex Seidel is an independent board member and investor having gained over 25 years’ experience in General Management and in Marketing/Sales in leading international companies such as Procter & Gamble and Mars. He brings extensive experience in identifying customer benefit, competitive differentiators, and growth opportunities. In his prior positions as Chairman Unilever Switzerland and CEO Bestfoods for Switzerland and for the Czech & Slovak Republics, he was able to demonstrate repeatedly his pragmatic focus on delivering results in challenging environments and his ability to lead teams through shared vision and values. 

He holds a Master's degree from the University of St. Gallen (HSG) and is fluent in German and English.

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